Strategy
Web strategy is the process of planning a successful website. Defining success is perhaps the most crucial step – it is the yardstick by which all progress will be measured. Whatever the goals, your site needs to be worth caring about. One that users find a pleasure to use and take action on. A site that helps to engender a long-lasting relationship with its users.
Many sites have been built without marketing knowledge but they fail to deliver on the points a well researched and implemented strategy can bring to the fore:
- Gaining an understanding of the behaviour, wants, needs and individual characteristics of your customers.Measuring and comparing yourself alongside your competition’s capabilities.
- Integrating and aligning the online aspects of your organisation with your offline communications.
- Defining clear business objectives to your business and your site.
Strategic Branding
Sometimes you have an established brand, sometimes you don't. For some a brand is just a logo, but for us, it's a collective experience. The web facilitates much of these experiences nowadays, but ensuring they tie into the offline is just as important, if not more.
A lot of it involves crafting a consistent "personality" for your products, companies and services. We let our imaginations run wild in the pursuit of something fresh and memorable, but it's all tied to extensive research to make sure that our creations represent your core values.
Many people talk of a brand's
User & Market Research
Let's face it, you don't want to pay to create something that doesn't serve its purpose to the audience or userbase in mind. More often than not, there are a whole host of stakeholders that need to be properly investigated in order to determine what's relevant and what's not. Equally, it's important to scope out what your competition is up to and how your industry might develop in the future.
- What do your users want from you?
- Where are your users coming from?
- What tasks will they be performing?
- Is there an addressable market for what you are doing?
- How can you appeal to specific user groups?
Competitive Analysis
Part of any market research is to discover what your competitors are up to. It helps to define what your Unique Selling Points (USPs) are, and determine how you can distinguish yourself from them. Evaluating what they're doing well, and more importantly, what they're not doing well enough, will help to give you the upper hand upon a successful relaunch, able to steal a march on market share, higher sales or increased awareness.
- Who are your competitors?
- What are they doing right?
- What are they doing wrong?
- What have you got that they don't?
- How will you beat them?
For two years running, we've raised awareness of corporate art commissions for Vauxhall.
Web Analytics
Analytical software can give crucial insight into the performance of your site, and help to decide how success should be measured. Where are the user pathways across your site? Is your bounce rate (the users who upon seeing one page of your site then leave it) excessively high? Are your current AdWords campaigns not working as well as you'd hoped? We can help to decipher the key trends in your data and make a plan of action to right the wrongs in the short term and build a solution to your problems.
- We can discover all sorts of base metrics to improve upon.
- We can drive your bounce rates down.
- We can convert visitors on your site to paying customers.
Strategy isn't the only thing we do...
Web
We combine
Optimisation
Websites have a central requirement to generate leads and improve results. Get the most out of your web presence with a variety of techniques to test, measure and maximize conversion.
Marketing
Your offerings needs to be properly communicated, indexed and referenced across the web so you can reach those you're targeting and found by those seeking what you do.
